Asociación entre calidad del servicio deportivo, valor y satisfacción de usuarios en España
- Alberto Nuviala 1
- Alberto Grao-Cruces 1
- Eduardo Fernández-Ozcorta 1
- Román Nuviala 2
- 1 Universidad de Huelva, España
- 2 Universidad Pablo de Olavide, Sevilla, España
ISSN: 1657-9267
Année de publication: 2015
Volumen: 14
Número: 2
Pages: 589-598
Type: Article
D'autres publications dans: Universitas psychologica
Résumé
The conceptual models facilitate the management of sport services that explain. But the models developed in other countries do not offer guarantees to reproduce correctly in Spain. The aim of this study was to test the reproducibility of the assessment model of sport services proposed by Murray and Howat (2002) in the context of sport organizations in Spain. In a sample of 2667 users of sport services in Spain, we have related the concepts of quality, value and satisfaction. We used structural equation modelling. Findings indicated that quality play a role as antecedent of the satisfaction and of the value. We found no relationship between value and satisfaction. This work is a step towards developing more comprehensive models, to assist managers of sport services to devise strategies that increase the satisfaction and user loyalty.