La satisfacción del turista cultural ecológicocausas y efectos

Laburpena

The aim of this study is to develop a model of satisfaction in the oenologist cultural tourism sphere, by contrasting it empirically in the "Condado de Huelva" region. The main purpose is to define the key variables which lead to the tourist satisfaction and its conseq uences. After a revision of the published material about the satisfaction of the cultural tourist, we proceed to test, in the above mentioned area, the proposed model, and its hypothesis. Thus, the satisfaction of the oenologist cultural tourist, who visits the wineries in that area, has been studied empirically, as the general objectives of our study lie in knowing and analyzing the profile of the oenologist cultural tourist who visits the "Condado de Huelva" wineries, as well as the study of the satisfaction/dissatisfaction leve!, and the causes and effects of such touristic experience. To this end, a measuring tool has been designed and validated, which consists of a questionnaire that was given to visitors of such wineries, during a period oftime comprising from June to November 2010, specifically two wineries in Bollullos par del Condado and other two in La Palma del Condado. Those data have been analyzed using the PLS Graph technique.