A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page
- Bonsón, E.
- Ratkai, M.
ISSN: 1468-4527
Year of publication: 2013
Volume: 37
Issue: 5
Pages: 787-803
Type: Article
ISSN: 1468-4527
Year of publication: 2013
Volume: 37
Issue: 5
Pages: 787-803
Type: Article