La responsabilidad social corporativa como modelo de gestión hoteleraimplantación y desarrollo en la red de Paradores
- Gessa Perera, Ana
- Ruiz Jiménez, Antonio
- Jiménez Jiménez, María Amor
- Pindado García, Julio (coord.)
- Payne, Gregory (coord.)
Publisher: Escuela Superior de Gestión Comercial y Marketing, ESIC
ISBN: 978-84-7356-556-1
Year of publication: 2008
Volume Title: Ponencias
Volume: 1
Pages: 97
Congress: Asociación Europea de Dirección y Economía de Empresa. Congreso Nacional (22. 2008. Salamanca)
Type: Conference paper
Abstract
Sustainability is a value on the rise in today's society, becoming new challenges for companies, including those in the hotel industry. A few years ago the success and efficiency of a company were measured only by profit and profitability, today this is no longer the case. Competitive companies with sucess are those that make up the Corporate Social Responsibility (CSR) as a key factor in its management. This involves changes in the pattern of hotel management, based on new principles and business practices. To increase our understanding of the phenomenon of CSR in the hotel sector, we will in this paper study the case of the Red de Paradores de Turismo (Spain), in order to analyze social responsibility behaviour of establishments, to identify on one hand, the principles and values and the other, the measures taken to this purpose.