Responsabilidad social corporativa (RSC) y rentabilidad financiera (RF) en el sector turístico
- Jiménez Jiménez, María Amor
- Gessa Perera, Ana
- Irimia Diéguez, Ana Isabel
- Morales Márquez, Sara
- Ruiz Jiménez, Antonio
Publisher: Red de Impresión
ISBN: 978-84-942296-2-6
Year of publication: 2014
Pages: 263-288
Congress: Universidad de Sevilla. Facultad de Turismo y Finanzas. Jornadas de Investigación en Turismo (7. 2014. Sevilla)
Type: Conference paper
Abstract
Although Corporate Social Responsibility (CSR) is seen as a key strategic element in business management, there is a scarcity of research in the tourism sector and there are still no conclusive studies regarding its relationship with profitability (Miras et al., 2010; Fernández y Cuadrado, 2011). The aim of this study is to analyze the connection between the effective application of the principles of CSR and the financial performance in the Spanish tourism sector. Those Spanish hotel companies owning the highest CSR rates, have been selected for the empirical research. The variables used for this analysis to years 2010 and 2011 are firstly extracted from a survey filled in by the hotel companies about the CSR, which is certified by a dissertation (Jiménez, 2012); and secondly variables obtained by external regulations as the GRI (Global Reporting Initiative). On the other hand, indicators of profitability, ROA, ROE and the business risk level. Descriptive statistics and both a correlation analysis and a graphic analysis based on scatter plots have been developed to explain the actual link between the CSR and the financial performance related to the hotel companies on study.