Análisis de las webs turísticas provinciales andaluzas

Laburpena

One of the main functions of touristic promotion is projecting a desirable image of the destination. This is why a picture of the touristic destination is an indispensable tool to compete in an increasingly international and sophisticated market. Recently, one of the most popular tools that offers information to tourists is the Internet, which according to recent studies is ranked as the first among the means used by travelers to decide on a destination. The government and particularly tourist boards or provincial agencies with similar functions, use official touristic destination websites as the main tool to stimulate the desire to visit the sponsored destination. The success in fulfilling its role in promoting the touristic destination of Andalusia�s provinces mainly depends on the way the information is transmitted over the Internet. The main objective of this paper is to carry out a descriptive study of the official touristic websites of Andalusia�s eight provinces in terms of its usefulness and contents of touristic information, marketing, languages, interactive communication features and other aspects elated to the functions and services offered by these websites. The aim is to assess the quality of the websites of the eight provinces to measure, objectively, the goodness of the online promotion conducted in these destinations.