Fuzzy association rules for estimating consumer behaviour models and their application to explaining trust in internet shopping
- Casillas Barranquero, Jorge
- Martínez López, Francisco José
- Martínez López, Francisco José
ISSN: 1136-0593
Ano de publicación: 2004
Volume: 9
Número: 2
Páxinas: 3-26
Tipo: Artigo