La gestión de las relaciones con los grupos de interésun análisis exploratorio de casos en el sector hotelero español

  1. Gessa Perera, Ana
  2. Jiménez Jiménez, María Amor
Journal:
Estudios y perspectivas en turismo

ISSN: 1851-1732 0327-5841

Year of publication: 2011

Volume: 20

Issue: 4

Pages: 753-771

Type: Article

More publications in: Estudios y perspectivas en turismo

Abstract

Stakeholder Relations. An Exploratory Analysis of Cases in the Spanish Hotel Sector. The search for more appropriate ways to maintain an open, ongoing and consistent relationship with the different stakeholders is also a reality in the hotel sector. To facilitate and provide a better understanding, the main aim of this study is to identify, in an exploratory and contextualized analysis, by a case study, the most important aspects of stakeholder relationship management of the hotel sector. These are two Spanish hotel groups in process of expansion and internationalization, who bet on the relationships with different stakeholders in the development of strategies and is widely recognized in an environmental and social field. The characteristics of its own activity and the interest of each stakeholder determine the type of relationship they have and the variety of communication channels and mechanisms they employ