Modo de entrada, flexibilidad estratégica y opciones reales en los procesos de internacionalización de las cadenas hoteleras

  1. Camacho, Elena García de Soto 1
  2. Sánchez, Alfonso Vargas 1
  3. Reyes, Cristina de la Orden 1
  1. 1 Universidad de Huelva
    info

    Universidad de Huelva

    Huelva, España

    ROR https://ror.org/03a1kt624

Journal:
Tourism & Management Studies

ISSN: 2182-8466,  2182-8458

Year of publication: 2011

Issue Title: Extended Abstracts, SI, V

Issue: 2

Pages: 1206-1208

Type: Article

DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Tourism & Management Studies

Abstract

This paper presents an explanatory model for the entry model choice to an international market and its implications on the performance of the international strategy in hotel chains, under the dynamic real options theory approach.

Data source: Dialnet