Gestión comunicacional de crisisentre la agenda corporativa y mediática. Estudio de caso Volkswagen España

  1. Luis Miguel Romero-Rodríguez 1
  2. Ángel Torres-Toukoumidis 2
  3. María Amor Pérez Rodríguez
  1. 1 Universidad de La Rioja

    Universidad de La Rioja

    Logroño, España


  2. 2 Universidad de Huelga,
Revista Internacional de Relaciones Públicas

ISSN: 2174-3681

Year of publication: 2017

Issue Title: Relaciones Públicas. Múltiples oportunidades para las organizaciones

Volume: 7

Issue: 13

Pages: 83-100

Type: Article

More publications in: Revista Internacional de Relaciones Públicas


This paper addresses a comparative analysis between the message of the media and official statements on the crisis of Volkswagen. The study focuses on Bowen & Zheng (2015) framework strategy applied on the auto industry through a descriptive non-experimental design of qualitative approach. The findings show that the volitional attribution of responsibility is a response to the problematization issued by the media and not by the existence of a moral code that informs decision-making in crisis management.

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