Análisis de sentimiento en Instagrampolaridad y subjetividad de cuentas infantiles

  1. Vizcaino-Verdu, Arantxa 1
  2. Aguaded, Ignacio 1
  1. 1 Universidad de Huelva
    info

    Universidad de Huelva

    Huelva, España

    ROR https://ror.org/03a1kt624

Journal:
Zer: Revista de estudios de comunicación = Komunikazio ikasketen aldizkaria

ISSN: 1137-1102

Year of publication: 2020

Volume: 25

Issue: 48

Pages: 213-229

Type: Article

DOI: 10.1387/ZER.21454 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Zer: Revista de estudios de comunicación = Komunikazio ikasketen aldizkaria

Abstract

Instagram has become an integral part of the daily lives of children and young people, creating a kind of family album. In this context, we analyzed the polarity and subjectivity of 772 text posts in children’s accounts managed by parents on the platform through natural language processing with machine learning and content analysis. The results revealed a prominent positivity and subjectivity in the lexical field of four accounts in Spanish and four in English, with the repeated use of the adjectives happy, new, super, etc. In short, the children’s accounts express a tendency towards bucolic and festive upbringing.

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