Competência midiática organizacionalbases para o construto desde uma perspectiva holística, ecosófica e complexa

Abstract

This study aims to advance in theoretical and empirical knowledge about the subject-organization relationship in the development of media competence, from a holistic, ecosophic and complex. This study is applied social research that seeks to carry out an exploratory and introductory approach to the Organizational Mediatic Competence (OMC) theoretical construct. For that, a case study is carried out at a reference university in Brazil, gathering data that base a reflection on the theoretical construct. The empirical research was developed in three stages: (i) a survey to determine the level of media competence of organizational subjects; (ii) a documentary research in parallel, in order to identify the attention that the organization is dedicated to the development of media competence of organizational subjects; and, finally, (iii) a relational analysis between the empirical data of subjectand- organization, searching for evidence of connections or disconnections between the weaknesses and the potentials detected. The result of the study presented: (1) a proposed procedure for observation and analysis of the OMC; (2) considerations about the processes and results achieved with the empirical research; and (3) possible contributions to advance the development of the theoretical construct. It was concluded that the study brought an organizational perspective and paradigmatic for studies on media competence, indicating the basis for the theoretical construct of Organizational Media Competence (OMC) and pointing to the importance of considering the organization as a space for the development of media competence of organizational subjects and, reflectively, of the society in which they are inserted.