Youtubers infantiles, competencia mediática y contenido publicitarioDiseño y validación de un instrumento de análisis

  1. Carmen Baldallo-González
  2. Daniela Jaramillo-Dent
  3. M. Amor Pérez-Rodríguez
Llibre:
Competencia mediática y digital: Del acceso al empoderamiento
  1. Ignacio Aguaded (coord.)
  2. Arantxa Vizcaíno-Verdú (coord.)
  3. Yamile Sandoval-Romero (coord.)

Editorial: Grupo Comunicar

ISBN: 978-84-937316-5-6

Any de publicació: 2019

Pàgines: 221-230

Tipus: Capítol de llibre

DIALNET GOOGLE SCHOLAR lock_openAccés obert editor

Resum

This chapter describes the design and validation process for an instrument that enables researchers to evaluate two important and interrelated aspects in the YouTube context: the media competencies of child Youtubers and the advertising content present in their productions. The instrument was designed to respond to the impending need to study childhood experiences with media and the contents they face every day. After the design phase, the instrument was validated by a group of experts in the field, whose contributions helped to significantly improve its validity and reliability, which were subsequently verified in a pilot process with a small representative sample of the intended object of study.

Fuente de los datos: Dialnet