We are what we hearmetaphors in contemporary Spanish and English commercial hits

  1. Camacho Díaz, María Dolores 1
  2. Fonseca Mora, María Carmen 1
  1. 1 Universidad de Huelva
    info

    Universidad de Huelva

    Huelva, España

    ROR https://ror.org/03a1kt624

Revista:
Fonseca, Journal of Communication

ISSN: 2172-9077

Año de publicación: 2021

Título del ejemplar: Innovación en la comunicación estratégica

Número: 22

Páginas: 153-172

Tipo: Artículo

DOI: 10.14201/FJC-V22-24142 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Fonseca, Journal of Communication

Objetivos de desarrollo sostenible

Resumen

The subliminal messages transmitted by means of metaphors in songs could influence the development of critical thinking among our youngsters which will reflect on their personality later in life. The aim of this article is to analyse the discourse of the most popular commercial songs in English and Spanish of song-writers and the values they convey to metaphorical compositions. 452 metaphors were identified which have been analysed according to six high frequency themes: love, sexuality, happiness, ambition, madness and violence. The results of the discourse analysis indicate how metaphors are culture-bound and reinforce the idea of a distinct and varied perspective of life on both sides of the Atlantic Ocean. Based on the tendencies of composition of these commercial rhythms, results show that metaphors, being sexually provocative and socially controversial, are used as a strong marketing strategy to which our youngsters are constantly exposed to. 

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Fuente de los datos: Dialnet