The usefulness of marketing strategies in a regulated market: Evidence from the spanish tobacco market

  1. Almeida, A.
  2. Galiano, A.
  3. Golpe, A.A.
  4. Martín Álvarez, J.M.
Revue:
E a M: Ekonomie a Management

ISSN: 2336-5064,  1212-3609

Année de publication: 2021

Volumen: 24

Número: 2

Pages: 171-188

Type: Article

DOI: 10.15240/TUL/001/2021-2-011 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus