Reputation and leadershipa study about reputational transfer in family and non-family firms

  1. Moreno Domínguez, María Jesús
  2. Martín Zamora, María Pilar
  3. Serrano Czaia, Isabel
  4. Rodríguez Ariza, Lázaro
Revista:
Management Letters / Cuadernos de Gestión

ISSN: 1131-6837

Año de publicación: 2022

Volumen: 22

Número: 1

Páginas: 65-80

Tipo: Artículo

DOI: 10.5295/CDG.211465MM DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Management Letters / Cuadernos de Gestión

Resumen

El objetivo principal de este trabajo es determinar la influencia de la familia en la transferencia reputacional entre la empresa y su directivo. En el ámbito de la empresa familiar, la fuerte identificación de la familia con la compañía ha propiciado el estudio de la relación entre la reputación corporativa y el nivel de participación de la familia. Sin embargo, está pendiente de investigación la transferencia mutua de reputación entre la empresa familiar y su directivo. Por esta razón, el estudio pretende asimismo contrastar que la reputación corporativa contribuye a la de su directivo, estudiando cómo incide en esa relación la presencia de una familia en la gestión y/o control de la empresa. A tal efecto, utilizando los rankings publicados por el Monitor Español de Reputación Corporativa (MERCO) relativos a empresas y líderes más reputados en España para el período 2001-2017, se han formulado diferentes modelos econométricos con datos de panel. Los resultados obtenidos, con importantes implicaciones prácticas, contribuyen a la investigación en reputación y, especialmente, a la literatura sobre empresa familiar. En este sentido, los resultados ponen de manifiesto no solo que el carácter familiar de la empresa otorga una ventaja reputacional a la compañía y a su líder, sino que la reputación de los directivos de la empresa familiar se transfiere a la reputación corporativa en un plazo más breve que cuando la empresa no comparte ese carácter.

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