Choice of entry mode into the internationalisation process by dominant Spanish hotel chains

  1. Elena García de Soto-Camacho 1
  2. Manuela Álvarez-Torrescusa 1
  1. 1 Universidad de Huelva
    info

    Universidad de Huelva

    Huelva, España

    ROR https://ror.org/03a1kt624

Revista:
Enlightening Tourism: a pathmaking journal

ISSN: 2174-548X

Año de publicación: 2018

Número: 2

Páginas: 128-157

Tipo: Artículo

DOI: 10.33776/ET.V8I2.3455 DIALNET GOOGLE SCHOLAR lock_openArias Montano editor

Otras publicaciones en: Enlightening Tourism: a pathmaking journal

Resumen

This paper focuses on the development of an explicative model regarding the entry mode into a new market as chosen by Spanish hotel chains. Two types of variables have been analysed: some which refer specifically to the destination country, including its potential and cultural distance and others which depend on the company itself, such as its financial situation, the experience gained previously in the country or the company’s degree of internationalisation. Several hypotheses have been put forward and empirically tested using secondary data.

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