Análisis de los factores que inciden en el desarrollo de la Responsabilidad Social Universitaria

Abstract

The purpose of the research project is to analyze the impact generated by the internal policies of University Social Responsibility (RSU), of the Cooperative University of Colombia, Ibagué Headquarters, in relation to the agents of interest (stakeholders), which for the purposes of this research, students, teachers and administrative staff were considered. For this, it is necessary to specify that these policies are framed in those actions that optimize the work, strengthen the bond and enhance the commitment of the interest groups, in the attempt to minimize the relationships established between one and the other, generating greater sensitivity about the importance of human resources for educational institutions. Methodologically, the research is clearly quantitative in nature, since it allows the measurement and grouping of the variables involved in the research process to be carried out. In this phase, different statistical analyzes were designed and administered, which made it possible to conceive a model of structural equations, taking into account the results obtained. It should be noted that some data have a treatment whose analysis contrasts, ratifies or excludes the constructs related to the dimensions of implementation of the RSU policies and organizational climate. In the study, face-to-face undergraduate students, staff and administrative professors of the Cooperative University of Colombia in the city of Ibagué, Colombia were taken as the target population. This university has an academic community of 2,699 students, 90 professors and 54 collaborators. The Cooperative University, in an attempt to comply with certain RSU practices, has implemented elements of accountability, social balance, value generation with processes of proximity to the community, as well as the management of resources aimed at social development. In this sense, the databases of the institution were consulted to gather information on the regulations generated. Information was also collected from students, teachers and administrators through a questionnaire, in order to understand the perception and assessment that is assigned to the subject from these interest groups. The decision not to consider the global stakeholder group was taken to model an investigation that fits the conditions of time and depth of the doctorate. As a representative result, it was found that the university develops integration activities among its professors, officials and students. This variable constitutes a preponderant factor of the organizational climate; In other words, to the extent that the aforementioned agents adopt social schemes that guarantee their integration, the responsibility for their relationships is optimized. This is what is known, among other meanings, as Internal Corporate Social Responsibility (RSEI) of universities or organizational functioning, which is similar to the effect of any organization on its workforce, whose impact reflects harmony in the lives of non-staff. teacher, professors, researchers and students. Another important finding is that the stakeholders consider that the university under study is not carrying out a social responsibility work committed to the environment in which it operates. Therefore, it does not present a clear direction in the development of the implemented RSU policies. This is contextualized in the reference groups and is visualized in the ignorance they have about the concept of USR, generating indecipherable results that hinder the implementation of structured management policies aimed at the same end. As a general conclusion, universities, like any organizational unit, must concentrate enormous efforts to implement strategies that facilitate the commitment of collaborators, taking into account that it transcends responsibility and encouragement for them. Here it is worth making a small digression to elucidate that all the activities that are carried out for the benefit of internal stakeholders, correspond to internal social responsibility, and as such should be framed. From the foregoing it can be inferred that companies concerned about the welfare of their employees have a higher retention of them; In addition, they achieve a higher degree of productivity, profitability, growth and customer satisfaction.