La voz del periodismo en las redes socialescartografía y funciones del community manager de medios informativos como nuevo actor de la comunicación periodística

  1. Martín-García, Alberto 1
  2. Buitrago, Álex 1
  3. Aguaded, Ignacio 2
  1. 1 Universidad de Valladolid
    info

    Universidad de Valladolid

    Valladolid, España

    ROR https://ror.org/01fvbaw18

  2. 2 Universidad de Huelva
    info

    Universidad de Huelva

    Huelva, España

    ROR https://ror.org/03a1kt624

Aldizkaria:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Argitalpen urtea: 2022

Zenbakien izenburua: Crisis en el espacio público

Alea: 31

Zenbakia: 3

Mota: Artikulua

DOI: 10.3145/EPI.2022.MAY.03 DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: El profesional de la información

Laburpena

Within journalism, social media has become a vehicle of communication that keeps the audience up to date regarding the content they publish. To manage this relationship, the figure of the community manager, a professional directly linked to studies of Information Sciences, is indispensable, especially in Journalism and Advertising. A qualitative methodology is used on the basis of Grounded Theory in 13 telephone interviews with Spanish media community managers. The data were later treated and coded with the analysis tool Atlas.ti version 8.4.3. Journalistic community managers have quite varied functions and are in constant evolution. The perception that the quality of content published on social media has more weight than results (in the form of clicks and interactions) prevails in an environment where information is consumed at high speed, and where competence is more difficult to discern. Journalism does not have to turn to social media only as simple intermediaries for official websites; it must build up a community of users interested in the media and the current topics being disseminated. Despite communicative noise, digital platforms are perceived as positive and as an effective tool for the medium, keeping the audience informed through the community manager’s daily management as the voice of the medium.

€ Ikusi finantzaketa

Finantzaketari buruzko informazioa

Este artículo ha sido realizado dentro de las dinámicas de trabajo del Laboratorio de Educación en Redes Sociales del Campus María Zambrano, Segovia, de la Universidad de Valladolid.

Finantzatzaile

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