Determining factors influencing use of caravanning tourism apps

Resumen

Purpose: This study sought to identify the factors that affect intention to use applications (apps) related to caravanning and to test a conceptual model based on the literature to assess the intention to use apps to plan a trip in a caravanning sector. Design/methodology/approach: This study analysed the data obtained from caravanning users using partial least squares (PLS). The model used in this paper is based on a review of the literature. Findings: This study showed that perceived value, perceived ease of use and satisfaction had an influence on intention to use apps related to caravanning. The key predictors of satisfaction were hedonic motivation and perceived ease of use. Research limitations/implications: The results are based on users of motorhomes, caravans and campers who have visited Andalusia as caravanning users. The study should be expand to more regions and countries to determine if such expanded samples would field different results and conclusions. Furthermore, there is a lack of studies of caravanning in the literature. Practical implications: This study could be useful for app developers because of the lack of studies in this specific sector in order to develop marketing strategies. It would also be convenient for them to have a knowledge of the effect of moderating variables such as gender, marital status and age on the intention to use caravanning apps to develop their strategies in apps. Originality/value: This is a pioneering study in the field of caravanning and apps. It also offers practical implications for app developers. It is the first paper to use a model based on the literature to test the intention to use apps related to caravanning.