Edutokersestrategias de éxito y promoción de valores sociales

  1. Tania Barrezueta-Cabrera 1
  2. Paula Renés-Arellano 2
  3. Ángel Hernando-Gómez 3
  1. 1 Universidad Politécnica Salesiana, Ecuador
  2. 2 Universidad de Cantabria
    info

    Universidad de Cantabria

    Santander, España

    ROR https://ror.org/046ffzj20

  3. 3 Universidad de Huelva
    info

    Universidad de Huelva

    Huelva, España

    ROR https://ror.org/03a1kt624

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Libro:
Redes sociales y ciudadanía: ciberculturas para el aprendizaje
  1. Ignacio Aguaded (coord.)
  2. Arantxa Vizcaíno-Verdú (coord.)
  3. Ángel Hernando-Gómez (coord.)
  4. Mónica Bonilla-del-Río (coord.)

Editorial: Grupo Comunicar

ISBN: 9788493731694

Año de publicación: 2022

Páginas: 89-95

Tipo: Capítulo de Libro

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Resumen

The millions of views of the hashtag #LearnOnTikTok are proof of the success that education is having onthis social network. This article analyzes the publications of the last 3 months of five “edutokers” consideredthe most successful in the Spanish-speaking world. In order to identify their success strategies, a contentanalysis and an observation of different recommendations of teacher websites on TikTok was carried out.The presentation of the results shows that the “edutokers” analyzed have become educational references inareas such as languages, mathematics and science, serving as a reference for the youngest population whenit comes to learning these subjects.

Fuente de los datos: Dialnet