“No moral integrity”Influencer sharenting and parental protective perception

  1. Vizcaíno-Verdú, Arantxa 1
  2. Aguaded, Ignacio 2
  3. Ortega-Tudela, Juana M. 3
  1. 1 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

  2. 2 Universidad de Huelva
    info

    Universidad de Huelva

    Huelva, España

    ROR https://ror.org/03a1kt624

  3. 3 Universidad de Jaén
    info

    Universidad de Jaén

    Jaén, España

    ROR https://ror.org/0122p5f64

Revue:
Anàlisi: Quaderns de comunicació i cultura

ISSN: 0211-2175 2340-5236

Année de publication: 2023

Titre de la publication: Cibercultura en els mitjans socials: ciutadania, educació i creativitat a través dels nous llenguatges

Número: 69

Pages: 11-31

Type: Article

DOI: 10.5565/REV/ANALISI.3611 DIALNET GOOGLE SCHOLAR lock_openAccès ouvert editor

D'autres publications dans: Anàlisi: Quaderns de comunicació i cultura

Résumé

La sobreexposició filial (sharenting) ha estat analitzada des de diferents perspectives introduint qüestions relacionades amb els riscos i les oportunitats d’exposar la vida dels infants a les xarxes socials. Els investigadors han estudiat com afecta aquest fenomen a la vida dels influencers, els menors, els joves i les famílies que el practiquen a YouTube, Instagram i TikTok. Aquests sharenters comparteixen una mateixa opinió, segons la qual aquest tipus de comportament no és problemàtic perquè garanteix la seguretat dels infants. No obstant això, alguns estudis mostren els prejudicis i les conseqüències d’aquesta pràctica per a la integritat dels menors a Internet. Aquest estudi aborda la percepció d’aquells pares que no estan familiaritzats amb el fenomen de la sobreexposició filial practicada pels influencers de YouTube, Instagram i TikTok amb la finalitat de comprendre les seves preocupacions ètiques en matèria de criança alienes a aquestes pràctiques populars i comunitàries. A través d’un qüestionari a 350 pares iberoamericans, s’exploren les seves opinions sobre el fenomen, les raons per les quals creuen que els influencers comparteixen la vida dels seus fills, i els potencials riscos d’aquesta activitat en correlació amb l’ús de les xarxes socials. Els pares van argumentar que existia una falta d’integritat moral entre els influencers i van posar l’èmfasi en la importància de protegir els menors per evitar transformar-los en mers actius promocionals. Es conclou que, més enllà de les polítiques de privacitat d’aquestes plataformes, s’ha de continuar investigant sobre com influeixen les seves característiques úniques en la seguretat dels menors a Internet.

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