Fostering Active CitizenshipFacebook's Role in Youth Civic Engagement

  1. Juan Diego Borrero
  2. Encarna Borrero-Domínguez
Revista:
Cuadernos.Info

ISSN: 0719-3661

Año de publicación: 2024

Título del ejemplar: Continúa el impacto de las redes sociales y de las tecnologías digitales en la producción científica en comunicaciones

Número: 57

Páginas: 1-24

Tipo: Artículo

DOI: 10.7764/CDI.57.63423 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Cuadernos.Info

Resumen

Las plataformas de medios sociales (PMS) han revolucionado las redes sociales al facilitar las conexiones y configurar el panorama de las interacciones sociales. Su rol en la participación ciudadana actual, tanto en línea como fuera de ella, es innegable. Sin embargo, para comprender las creencias que impulsan a los jóvenes a utilizar las PMS populares como Facebook para el compromiso cívico, se deben considerar nuevas perspectivas. Este estudio amplía la teoría unificada de la aceptación y el uso de la tecnología (UTAUT) realizando una encuesta entre 209 estudiantes universitarios que utilizan Facebook de forma activa. Nuestros resultados muestran que tanto la expectativa como la influencia social influyen significativamente en la intención de los estudiantes de utilizar Facebook para el compromiso cívico. Asimismo, identificamos los esfuerzos de movilización de Facebook mediante teléfonos inteligentes como un sólido predictor tanto de la intención como del uso de Facebook para el compromiso cívico. Estos resultados indican que Facebook es una valiosa herramienta para que los jóvenes se comprometan y participen en movimientos sociales y políticos en Internet. Aun reconociendo las limitaciones de este estudio, nuestro análisis subraya el inmenso potencial de las PMS como medios para la participación política

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