Publications by the researcher in collaboration with Inmaculada Rodríguez Ardura (4)

2014

  1. Online consumption motivations: an integrated theoretical delimitation and refinement based on qualitative analyses

    Handbook of strategic e-business management (Springer), pp. 347-370

2012

  1. A confirmatory analysis of the dimensional structure of the utilitarian motivations in online consumption

    IADIS International Conference E-Commerce 2012, IADIS Multi Conference on Computer Science and Information Systems 2012

2011

  1. Exploratory analysis on the utilitarian motivations in online consumption: an approach to their dimensionality and measurement

    IADIS International Conference e-Society 2011

2007

  1. Comunicación e imagen corporativa

    Editorial UOC, S.L.