Rocío
Arteaga Sánchez
Publications by the researcher in collaboration with Rocío Arteaga Sánchez (2)
2017
-
Adoption of Online Social Networks to Communicate with Financial Institutions
Journal of Promotion Management, Vol. 23, Núm. 2, pp. 228-257
2015
-
The presence of large Spanish companies in online social networks
Journal of Marketing Analytics, Vol. 3, Núm. 4, pp. 171-186