FRANCISCO JOSE
MARTINEZ LOPEZ
CATEDRATICO DE UNIVERSIDAD
Jorge
Casillas Barranquero
Publications by the researcher in collaboration with Jorge Casillas Barranquero (3)
2009
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Sistemas inteligentes de marketing para modelado causal
Editorial Delta
2004
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Fuzzy association rules for estimating consumer behaviour models and their application to explaining trust in internet shopping
Fuzzy economic review, Vol. 9, Núm. 2, pp. 3-26
2003
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A proposal for estimating consumer behaviour models based on fuzzy association rules
Emergent solutions for the information and knowledge economy: proceedings of the Tenth International Association for Fuzzy-Set Management and Economy Congress. León, October 9-11, 2003