Publications by the researcher in collaboration with Rocío Arteaga Sánchez (2)

2017

  1. Adoption of Online Social Networks to Communicate with Financial Institutions

    Journal of Promotion Management, Vol. 23, Núm. 2, pp. 228-257

2015

  1. The presence of large Spanish companies in online social networks

    Journal of Marketing Analytics, Vol. 3, Núm. 4, pp. 171-186