Adoption of Online Social Networks to Communicate with Financial Institutions

  1. Arteaga Sánchez, R.
  2. López, F.J.M.
  3. García Ordaz, M.
  4. Sánchez-Franco, M.J.
  5. Yousafzai, S.Y.
Aldizkaria:
Journal of Promotion Management

ISSN: 1540-7594,  1049-6491

Argitalpen urtea: 2017

Alea: 23

Zenbakia: 2

Orrialdeak: 228-257

Mota: Artikulua

DOI: 10.1080/10496491.2016.1267675 GOOGLE SCHOLAR
Datuen iturria: Scopus