Adoption of Online Social Networks to Communicate with Financial Institutions

  1. Arteaga Sánchez, R.
  2. López, F.J.M.
  3. García Ordaz, M.
  4. Sánchez-Franco, M.J.
  5. Yousafzai, S.Y.
Revue:
Journal of Promotion Management

ISSN: 1540-7594,  1049-6491

Année de publication: 2017

Volumen: 23

Número: 2

Pages: 228-257

Type: Article

DOI: 10.1080/10496491.2016.1267675 GOOGLE SCHOLAR
La source de données: Scopus