Nuevas coordenadas en el ámbioto de la Web 2.0: el caso de la publcidad comportamental
- López Jiménez, David
- Martínez López, Francisco José
ISSN: 0212-7237
Argitalpen urtea: 2010
Zenbakia: 22
Orrialdeak: 101-134
Mota: Artikulua
Beste argitalpen batzuk: Revista de estudios económicos y empresariales
Laburpena
A new mode of advertising, behavioural advertising, is enjoying considerable success on the Internet. But the advantages for companies and users are weighed against the risks to privacy. A range oflegal norms have been approved to complement self-regulation in arder to protect the consumer and / or user of this new facet of Web 2.0.