Nuevas coordenadas en el ámbioto de la Web 2.0: el caso de la publcidad comportamental
- López Jiménez, David
- Martínez López, Francisco José
ISSN: 0212-7237
Ano de publicación: 2010
Número: 22
Páxinas: 101-134
Tipo: Artigo
Outras publicacións en: Revista de estudios económicos y empresariales
Resumo
A new mode of advertising, behavioural advertising, is enjoying considerable success on the Internet. But the advantages for companies and users are weighed against the risks to privacy. A range oflegal norms have been approved to complement self-regulation in arder to protect the consumer and / or user of this new facet of Web 2.0.