Internacionalização empresarialUm modelo explicativo do modo de entrada

  1. Sanchez, Alfonso Vargas 1
  2. Soto Camacho, Elena García 1
  1. 1 Universidad de Huelva
    info

    Universidad de Huelva

    Huelva, España

    ROR https://ror.org/03a1kt624

Aldizkaria:
Tourism & Management Studies

ISSN: 2182-8466,  2182-8458

Argitalpen urtea: 2007

Zenbakien izenburua: Revista Encontros Científicos

Zenbakia: 3

Orrialdeak: 65-76

Mota: Artikulua

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Beste argitalpen batzuk: Tourism & Management Studies

Laburpena

In this paper we review the main existing approaches around the phenomenon of business internationalization from a micro-organizational perspective, and the recent scientific literature on the entry modes to a foreign market, in order to propose a model able to simplify this election, of a vital importance for any company.

Datuen iturria: Dialnet