Internacionalização empresarialUm modelo explicativo do modo de entrada
-
1
Universidad de Huelva
info
ISSN: 2182-8466, 2182-8458
Année de publication: 2007
Titre de la publication: Revista Encontros Científicos
Número: 3
Pages: 65-76
Type: Article
D'autres publications dans: Tourism & Management Studies
Résumé
In this paper we review the main existing approaches around the phenomenon of business internationalization from a micro-organizational perspective, and the recent scientific literature on the entry modes to a foreign market, in order to propose a model able to simplify this election, of a vital importance for any company.