“No moral integrity”Influencer sharenting and parental protective perception

  1. Vizcaíno-Verdú, Arantxa 1
  2. Aguaded, Ignacio 2
  3. Ortega-Tudela, Juana M. 3
  1. 1 Universidad Internacional de La Rioja
    info

    Universidad Internacional de La Rioja

    Logroño, España

    ROR https://ror.org/029gnnp81

  2. 2 Universidad de Huelva
    info

    Universidad de Huelva

    Huelva, España

    ROR https://ror.org/03a1kt624

  3. 3 Universidad de Jaén
    info

    Universidad de Jaén

    Jaén, España

    ROR https://ror.org/0122p5f64

Revista:
Anàlisi: Quaderns de comunicació i cultura

ISSN: 0211-2175 2340-5236

Año de publicación: 2023

Título del ejemplar: Cibercultura en els mitjans socials: ciutadania, educació i creativitat a través dels nous llenguatges

Número: 69

Páginas: 11-31

Tipo: Artículo

DOI: 10.5565/REV/ANALISI.3611 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Anàlisi: Quaderns de comunicació i cultura

Resumen

La sobreexposición filial (sharenting) ha sido analizada desde diferentes perspectivas introduciendo cuestiones relacionadas con los riesgos y las oportunidades de exponer la vida de los niños en las redes sociales. Los investigadores han estudiado cómo afecta este fenómeno a la vida de los influencers, los menores, los jóvenes y las familias que lo practican en YouTube, Instagram y TikTok. Estos sharenters comparten una misma opinión, según la cual este tipo de comportamiento no es problemático porque garantiza la seguridad de los niños. Sin embargo, algunos estudios muestran los prejuicios y las consecuencias de esta práctica para la integridad de los menores en Internet. Este estudio aborda la percepción de aquellos padres que no están familiarizados con el fenómeno de la sobreexposición filial practicada por los influencers de YouTube, Instagram y TikTok con el fin de comprender sus preocupaciones éticas en materia de crianza ajenas a estas prácticas populares y comunitarias. A través de un cuestionario a 350 padres iberoamericanos, se exploran sus opiniones sobre el fenómeno, las razones por las que creen que los influencers comparten la vida de sus hijos, y los potenciales riesgos de esta actividad en correlación con el uso de las redes sociales. Los padres argumentaron que existía una falta de integridad moral entre los influencers e hicieron hincapié en la importancia de proteger a los menores para evitar transformarlos en meros activos promocionales. Se concluye que, más allá de las políticas de privacidad de estas plataformas, se debe seguir investigando sobre cómo influyen sus características únicas en la seguridad de los menores en Internet.

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