Publications by the researcher in collaboration with Irene Esteban Millat (2)

2018

  1. Most important factors influencing consumer engagement with an online brand community

    Proceedings of the International Academic Research Conference on Multiple Academic Disciplines. (MAD18New York Conference) (International Conference on Marketing & Torurism ICM 2018.) (Global Business Research Journals-Online International), pp. 1-11

2014

  1. Tamaño del surtido y ventas de la categoría: ¿existe una relación directa?

    Universia Business Review, Núm. 42, pp. 68-87