Publications by the researcher in collaboration with Juan Carlos Gázquez Abad (3)

2014

  1. Online consumption motivations: an integrated theoretical delimitation and refinement based on qualitative analyses

    Handbook of strategic e-business management (Springer), pp. 347-370

  2. Tamaño del surtido y ventas de la categoría: ¿existe una relación directa?

    Universia Business Review, Núm. 42, pp. 68-87

2012

  1. A confirmatory analysis of the dimensional structure of the utilitarian motivations in online consumption

    IADIS International Conference E-Commerce 2012, IADIS Multi Conference on Computer Science and Information Systems 2012