El análisis de estereotipos femeninos en una ludoteca virtual "Rostros de mujer"

  1. Aguaded Gómez, José Ignacio
  2. Hernando Gómez, Ángel
  3. Tello Díaz, Julio
Revista:
Revista de ciencias sociales

ISSN: 0482-5276 2215-2601

Any de publicació: 2011

Títol de l'exemplar: Tendencias metodológicas en ciencias sociales

Número: 133-134

Pàgines: 99-112

Tipus: Article

Altres publicacions en: Revista de ciencias sociales

Resum

�Faces of Women� is an educational and playful proposal created for provide resources in the Network for the analysis of female stereotypes in advertising. This article cites various considerations on gender stereotypes and shows the operation of the virtual playroom, which enables users to uncover and do a critical reading of various advertisements. It is a commitment to media literacy for the study of advertising in the media which