El análisis de estereotipos femeninos en una ludoteca virtual "Rostros de mujer"

  1. Aguaded Gómez, José Ignacio
  2. Hernando Gómez, Ángel
  3. Tello Díaz, Julio
Journal:
Revista de ciencias sociales

ISSN: 0482-5276 2215-2601

Year of publication: 2011

Issue Title: Tendencias metodológicas en ciencias sociales

Issue: 133-134

Pages: 99-112

Type: Article

More publications in: Revista de ciencias sociales

Abstract

�Faces of Women� is an educational and playful proposal created for provide resources in the Network for the analysis of female stereotypes in advertising. This article cites various considerations on gender stereotypes and shows the operation of the virtual playroom, which enables users to uncover and do a critical reading of various advertisements. It is a commitment to media literacy for the study of advertising in the media which