El análisis de estereotipos femeninos en una ludoteca virtual "Rostros de mujer"

  1. Aguaded Gómez, José Ignacio
  2. Hernando Gómez, Ángel
  3. Tello Díaz, Julio
Zeitschrift:
Revista de ciencias sociales

ISSN: 0482-5276 2215-2601

Datum der Publikation: 2011

Titel der Ausgabe: Tendencias metodológicas en ciencias sociales

Nummer: 133-134

Seiten: 99-112

Art: Artikel

Andere Publikationen in: Revista de ciencias sociales

Zusammenfassung

�Faces of Women� is an educational and playful proposal created for provide resources in the Network for the analysis of female stereotypes in advertising. This article cites various considerations on gender stereotypes and shows the operation of the virtual playroom, which enables users to uncover and do a critical reading of various advertisements. It is a commitment to media literacy for the study of advertising in the media which