NH hotelesejemplo de gestión responsable, transparente e innovadora
- Mª del Amor Jiménez Jiménez 1
- Ana Gessa Perera 1
- Marta Martín Martín 2
- Antonio Ruiz Jiménez 3
- 1 Universidad de Huelva (España)
- 2 NH Hoteles (España)
- 3 Universidad de Sevilla (España)
ISSN: 1888-9638
Any de publicació: 2014
Número: 17
Pàgines: 137-160
Tipus: Article
Altres publicacions en: Revista de responsabilidad social de la empresa
Resum
Responsibility, transparency and innovation team up in NH Hotels to integrate voluntary social and environmental concerns in its management to improve their competitiveness and added value. This business group, responsible com- pany in the hospitality industry, is the subject of this study, where we analyze the innovative changes made to the company’s management, both strategic and operational levels, to adapt to new requirements and accountability sus- tainable development goals.