NH hotelesejemplo de gestión responsable, transparente e innovadora
- Mª del Amor Jiménez Jiménez 1
- Ana Gessa Perera 1
- Marta Martín Martín 2
- Antonio Ruiz Jiménez 3
- 1 Universidad de Huelva (España)
- 2 NH Hoteles (España)
- 3 Universidad de Sevilla (España)
ISSN: 1888-9638
Datum der Publikation: 2014
Nummer: 17
Seiten: 137-160
Art: Artikel
Andere Publikationen in: Revista de responsabilidad social de la empresa
Zusammenfassung
Responsibility, transparency and innovation team up in NH Hotels to integrate voluntary social and environmental concerns in its management to improve their competitiveness and added value. This business group, responsible com- pany in the hospitality industry, is the subject of this study, where we analyze the innovative changes made to the company’s management, both strategic and operational levels, to adapt to new requirements and accountability sus- tainable development goals.