Análisis estratégico del sector envasador de aceite de oliva en España. Recomendaciones para el subsector cooperativo
- Pelayo Díaz, Yolanda
- Vargas Sánchez, Alfonso
- Lévy Mangin, Jean-Pierre
ISSN: 1405-0269
Any de publicació: 2003
Volum: 10
Número: 2
Pàgines: 125-138
Tipus: Article
Altres publicacions en: CIENCIA ergo-sum
Resum
The objective of this article is to find a product marketing position for the olive oil bottling co-operative sub-sector, at the production and marketing levels. To attain this purpose, an analysis of strengths and weaknesses, threats and opportunities has been used to identify strategies for the different strategic groups of this sector