Análisis estratégico del sector envasador de aceite de oliva en España. Recomendaciones para el subsector cooperativo
- Pelayo Díaz, Yolanda
- Vargas Sánchez, Alfonso
- Lévy Mangin, Jean-Pierre
ISSN: 1405-0269
Ano de publicación: 2003
Volume: 10
Número: 2
Páxinas: 125-138
Tipo: Artigo
Outras publicacións en: CIENCIA ergo-sum
Resumo
The objective of this article is to find a product marketing position for the olive oil bottling co-operative sub-sector, at the production and marketing levels. To attain this purpose, an analysis of strengths and weaknesses, threats and opportunities has been used to identify strategies for the different strategic groups of this sector