TOMAS
ESCOBAR RODRIGUEZ
CATEDRATICO DE UNIVERSIDAD
Publicaciones en las que colabora con TOMAS ESCOBAR RODRIGUEZ (8)
2015
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Corporate facebook and stakeholder engagement
Kybernetes, Vol. 44, Núm. 5, pp. 771-787
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Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents
Tourism Management, Vol. 47, pp. 286-302
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Lo que no se mide no se gestiona: el éxito empresarial en las redes sociales
AECA: Revista de la Asociación Española de Contabilidad y Administración de Empresas, Núm. 110, pp. 13-16
2014
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Factors that influence the perceived advantages and relevance of Facebook as a learning tool: An extension of the UTAUT
Australasian Journal of Educational Technology, Vol. 30, Núm. 2, pp. 136-151
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Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model
Tourism Management, Vol. 43, pp. 70-88
2013
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An evaluation of Spanish hotel websites: Informational vs. relational strategies
International Journal of Hospitality Management, Vol. 33, Núm. 1, pp. 228-239
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Consumer acceptance and use of airline e-commerce websites to purchase tickets: an application of the Extended UTAUT (UTAUT2)
Descubriendo nuevos horizontes en administracion: XXVII Congreso Anual AEDEM, Universidad de Huelva, 5, 6 y 7 de junio de 2013
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Online drivers of consumer purchase of website airline tickets
Journal of Air Transport Management, Vol. 32, pp. 58-64