TOMAS ESCOBAR RODRIGUEZ-rekin lankidetzan egindako argitalpenak (8)

2015

  1. Corporate facebook and stakeholder engagement

    Kybernetes, Vol. 44, Núm. 5, pp. 771-787

  2. Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents

    Tourism Management, Vol. 47, pp. 286-302

  3. Lo que no se mide no se gestiona: el éxito empresarial en las redes sociales

    AECA: Revista de la Asociación Española de Contabilidad y Administración de Empresas, Núm. 110, pp. 13-16

2014

  1. Factors that influence the perceived advantages and relevance of Facebook as a learning tool: An extension of the UTAUT

    Australasian Journal of Educational Technology, Vol. 30, Núm. 2, pp. 136-151

  2. Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model

    Tourism Management, Vol. 43, pp. 70-88

2013

  1. An evaluation of Spanish hotel websites: Informational vs. relational strategies

    International Journal of Hospitality Management, Vol. 33, Núm. 1, pp. 228-239

  2. Consumer acceptance and use of airline e-commerce websites to purchase tickets: an application of the Extended UTAUT (UTAUT2)

    Descubriendo nuevos horizontes en administracion: XXVII Congreso Anual AEDEM, Universidad de Huelva, 5, 6 y 7 de junio de 2013

  3. Online drivers of consumer purchase of website airline tickets

    Journal of Air Transport Management, Vol. 32, pp. 58-64